Short Resume


Bob Steeger
me@bobsteeger.com
703-665-9843
http://www.linkedin.com/in/bobsteeger

EXPERIENCE
VERIZON COMMUNICATIONS
Senior Product Manager/General Manager
Cloud Services division - Managed Hosting, Managed Services, Content Delivery Networks (CDN)
Ashburn, VA
2011-2016
~ Managed all aspects of the $72M CDN business; technology provided by Akamai and Edgecast
~ Grew revenue 37% over 2.5 years, during US recession, by repositioning resale services as value added solution
~ Negotiated with vendors successfully increasing profit margin from 18% to 24.8% over 3 years
~ Elevated sales volume by redefining value proposition, based on market analysis, customer demand and research

DIGITAL ADVERTISING ALLIANCE
Program Manager
Non-Profit trade organization seeking to prevent industry legislation by defining industry self-regulation

Washington, DC
2010-2010
~ Designed and implemented full operational work flow including registration, fulfillment and support processes and systems for non-profit program resulting in on-boarding over 50+ partners within 6 weeks
~ Led successful implementation of Google analytics and monitored results to guide changes to improve customer experience
~ Created solution to support forecasted organizational development growth needs

AOL, INC
Senior Product Manager
eCommerce division –Real Estate

Dulles, VA
2008-2010
~ Innovated online real estate industry’s 3rd most popular website by designing industry’s first cross-pollinated search for homes to support new business model and reposition brand within the industry, increasing consumer engagement 300%
~ Designed sales funnels into information architecture and content strategy increasing partner lead conversions 50%
~ Implemented Omniture web analytics and A / B testing results to raise consumer engagement 40%
~ Implemented product and content standards for search engine optimization (SEO) in site design and content strategy
~ Led eCommerce product team adoption of SCRUM practices and configured Agile software (Rally) for group use

AOL, INC
Product Manager
eCommerce division –Real Estate, Careers, Autos

Dulles, VA
2005-2008
~ Conducted vendor analysis on 32 data suppliers in 8 categories to create points of interest based, map-search capability
~ Led 4 teams of web designers and developers on website redesigns; included defining 2 publishing platforms and content management systems, all resulting in improved engagement and traffic
~ Developed and implemented group’s Product Management practices and deliverables gaining recognition as a product management leader by business owners and senior management

AOL, INC
Senior Project Manager
eCommerce division –Shopping, Travel, Real Estate, Careers, Autos, Travel

Dulles, VA
2003-2005
~ Managed most significant web application and infrastructure redesign, development, and delivery project in AOL eCommerce’s history, simultaneously serving 3 roles: program manager, matrixed project manager and product manager
~ Designed portfolio management system, tracking and reporting, and communication plans for executive management – including methodology for evaluating value and cost to determine prioritization
~ Defined sales process to improve efficiency in boarding new clients and strengthen communications across organization
~ Defined and developed cross functional product delivery process for multichannel group, based on SDLC best practices, improving delivery time and stakeholder expectations

EDUCATION

THE GEORGE WASHINGTON UNIVERSITY, SCHOOL OF BUSINESS
Master of Business Administration; Executive Program (International business focus)

Washington, DC
2008

GEORGE MASON UNIVERSITY
Bachelor of Individualized Studies, Management of Information Systems (Product development focus)

Fairfax, VA
2000


Go to my website at bobsteeger.com to get contact information or to download my resume.