Bob Steeger
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me@bobsteeger.com
703-665-9843
http://www.linkedin.com/in/bobsteeger
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EXPERIENCE
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VERIZON COMMUNICATIONS
Senior Product
Manager/General Manager
Cloud Services
division - Managed Hosting, Managed Services, Content Delivery Networks (CDN)
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Ashburn, VA
2011-2016
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~ Managed all aspects of the $72M CDN business;
technology provided by Akamai and Edgecast
~ Grew revenue 37% over 2.5 years, during US
recession, by repositioning resale services as value added solution
~ Negotiated with vendors successfully increasing
profit margin from 18% to 24.8% over 3 years
~ Elevated sales volume by redefining value
proposition, based on market analysis, customer demand and research
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DIGITAL ADVERTISING ALLIANCE
Program Manager
Non-Profit trade
organization seeking to prevent industry legislation by defining industry
self-regulation
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Washington, DC
2010-2010
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~ Designed and implemented full operational work
flow including registration, fulfillment and support processes and systems
for non-profit program resulting in on-boarding over 50+ partners within 6
weeks
~ Led successful implementation of Google analytics
and monitored results to guide changes to improve customer experience
~ Created solution to support forecasted
organizational development growth needs
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AOL, INC
Senior Product
Manager
eCommerce division
–Real Estate
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Dulles, VA
2008-2010
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~ Innovated online real estate industry’s 3rd
most popular website by designing industry’s first cross-pollinated search
for homes to support new business model and reposition brand within the
industry, increasing consumer engagement 300%
~ Designed sales funnels into information
architecture and content strategy increasing partner lead conversions 50%
~ Implemented Omniture web analytics and A / B
testing results to raise consumer engagement 40%
~ Implemented product and content standards for
search engine optimization (SEO) in site design and content strategy
~ Led eCommerce product team adoption of SCRUM
practices and configured Agile software (Rally) for group use
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AOL, INC
Product Manager
eCommerce division
–Real Estate, Careers, Autos
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Dulles, VA
2005-2008
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~ Conducted vendor analysis on 32 data suppliers
in 8 categories to create points of interest based, map-search capability
~ Led 4 teams of web designers and developers on
website redesigns; included defining 2 publishing platforms and content
management systems, all resulting in improved engagement and traffic
~ Developed and implemented group’s Product
Management practices and deliverables gaining recognition as a product
management leader by business owners and senior management
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AOL, INC
Senior Project
Manager
eCommerce division –Shopping,
Travel, Real Estate, Careers, Autos, Travel
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Dulles, VA
2003-2005
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~ Managed most significant web application and
infrastructure redesign, development, and delivery project in AOL eCommerce’s
history, simultaneously serving 3 roles: program manager, matrixed project
manager and product manager
~ Designed portfolio management system, tracking
and reporting, and communication plans for executive management – including
methodology for evaluating value and cost to determine prioritization
~ Defined sales process to improve efficiency in
boarding new clients and strengthen communications across organization
~ Defined and developed cross functional product
delivery process for multichannel group, based on SDLC best practices, improving
delivery time and stakeholder expectations
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EDUCATION
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THE GEORGE
WASHINGTON UNIVERSITY, SCHOOL OF BUSINESS
Master of Business Administration; Executive
Program (International business focus)
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Washington, DC
2008
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GEORGE MASON UNIVERSITY
Bachelor of Individualized Studies, Management
of Information Systems (Product development focus)
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Fairfax, VA
2000
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Short Resume
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